Privacy Policy

Last updated: July 10, 2025

Overview

At Ripples™ By Blue Lake Capital ("Company"), we value your privacy and are committed to safeguarding your personal and financial information. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you use our mutual fund distribution platform accessible via https://bluelakeinvesting.com ("Platform").

Scope and Applicability

This Privacy Policy applies to all users of Ripple’s website, mobile app, and services (collectively, the “Platform”), including mutual fund investors and prospective users accessing our content, tools, or making transactions through the platform’s integration with BSE STAR MF.

Information We Collect

We collect the following categories of information:

a. Personal Information
  • Full name
  • PAN Card details
  • Address and contact details
  • Bank account details
  • Date of birth
  • Nominee details
  • FATCA and Income details
  • KYC & Regulatory data
b. Financial and Transactional Information
  • Investment preferences
  • Portfolio and Folio details
  • Investment and Transaction history
  • Risk profile
  • Data exchanged via BSE STAR MF for transaction execution
c. Usage Data
  • Device and browser information
  • IP address
  • Time spent on pages
  • Session history, Clicks, Usage analytics and Actions taken
  • Cookies and similar technologies (see section on Cookies and Tracking Technologies)

How We Use Your Information

We use your information to:

  • Facilitate onboarding and KYC compliance
  • Facilitate mutual fund investments (and redemptions)
  • Process transactions in mutual fund schemes via BSE STAR MF
  • Comply with SEBI, AMFI, KYC/AML and other regulations
  • Display your portfolio, transaction history, and performance insights
  • Provide customer support
  • Send important updates, confirmations, transactional alerts, or marketing communications
  • Maintain internal records and audits
  • Ensure platform security and fraud detection

Sharing of Information & Integrations

We do not sell or rent your personal data to any third party.

We share information only as required with:

  • BSE Star MF for processing mutual fund transactions in a secure and compliant manner, including order routing, placement, confirmation, and settlement.
  • SEBI / AMFI registered Registrar & Transfer Agents (RTAs), AMCs, and mutual fund companies
  • KYC Registration Agencies (KRAs) for identity verification
  • Payment gateways and banking partners for transaction processing
  • Regulatory or government bodies to comply with legal obligations
  • Third-party service providers (under strict confidentiality agreements) for analytics, communication, or IT support

Each integration follows strict security and data sharing protocols in line with regulatory guidelines.

KYC and Compliance

All investments are subject to successful Know Your Customer (KYC) compliance as mandated by SEBI and AMFI.

Data Security

All user data is stored securely using encrypted protocols.

We implement robust industry-standard security measures including:

  • SSL encryption and firewalls
  • Multi-factor authentication (MFA)
  • End-to-end encryption of sensitive data
  • Regular audits and vulnerability assessments

Data Retention

We retain your information for as long as necessary to:

  • Fulfil the purpose for which it was collected
  • Comply with regulatory and legal obligations
  • Maintain accurate records for audit purposes
  • Access to personal data is restricted to authorized personnel only.
  • We retain data only as long as required for business, legal, or regulatory purposes.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance user experience
  • Understand user behaviour and preferences
  • Deliver personalized content

You may modify your cookie preferences via your browser settings. However, disabling cookies may impact certain features of the Website/Platform.

User Rights

As a user, you have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of data (subject to regulatory limitations)
  • Withdraw consent for marketing communications
  • Delete your account (subject to regulatory data retention requirements)

To exercise any of these rights, please email us at ripples@bluelakeinvesting.com

Third-Party Links

Our platform may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies before sharing any data.

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. All changes will be posted on this page with a revised effective date. You are encouraged to review this policy periodically. Continued use of the platform implies acceptance of the updated terms.

Contact Us

For any questions or concerns regarding this Privacy Policy, you may contact:

Privacy Officer

At Ripples™ By Blue Lake Capital

The Capital, Level 3, Executive Centre, G-Block, BKC, Bandra (East), Mumbai-51,India.

Email: ripples@bluelakeinvesting.com

📢 Risk Warning

Investments in Mutual Funds are subject to Market Risks. Read all scheme-related documents carefully before investing. Mutual Fund Schemes do not assure or guarantee any returns. Past performances of any Mutual Fund Scheme may or may not be sustained in future. There is no guarantee that the investment objective of any suggested scheme shall be achieved. All existing and prospective investors are advised to check and evaluate the Exit loads and other cost structures (TER) applicable at the time of making the investment before finalizing any investment decision for Mutual Fund Schemes.

Please read this risk disclosure carefully before investing through our platform.

1. Market Risk

Investments in mutual funds are subject to market fluctuations and other risks inherent to equity, debt, or hybrid securities. The value of your investment may go up or down depending on factors such as market conditions, interest rates, economic developments, geopolitical events, issuer performance and other factors.

2. No Guarantee of Returns

Past performance of a mutual fund scheme is not indicative of future performance. Mutual funds do not offer guaranteed returns. You may receive more or less than your invested amount depending on market conditions.

3. Product Suitability Risk

Every investor has a unique risk profile. Investing in mutual funds without understanding the product’s nature or risk may result in losses. We strongly recommend you evaluate the product suitability before investing.

4. Interest Rate Risk

Debt mutual fund investments are particularly sensitive to interest rate movements. An increase or decrease in interest rates may impact the value of your investments.

5. Credit Risk

Debt mutual funds may be exposed to credit risk if the issuer of the underlying securities fails to meet their obligations. Schemes investing in lower-rated securities carry higher credit risk.

6. Liquidity Risk

Some mutual fund schemes may invest in securities that are not easily tradable or have low liquidity. This can affect the fund’s ability to meet redemption requests.

7. Concentration Risk

Mutual fund schemes that invest in a concentrated portfolio or a specific sector/industry are exposed to higher volatility and risk compared to diversified portfolios.

8. Regulatory and Taxation Risks

Changes in government policies, tax laws, or regulations may impact mutual fund returns and investor tax liabilities.

🔍 Be an Informed Investor

  • Always read all scheme related documents carefully including the Scheme Information Document (SID), Key Information Memorandum (KIM), and Riskometer before investing.
  • Perform your own due diligence or consult a certified financial advisor for guidance.
  • Choose mutual funds based on your investment time horizon, financial goals, and risk tolerance.
  • Diversify your investments to manage overall risk.

For more information or assistance, please consult a certified financial advisor.

AMFI Risk Factors

Platform Disclosure & Investment Disclaimer

1. Platform Disclosure

Ripples™ By Blue Lake Capital is an AMFI registered mutual fund distributor (ARN: 309828, Registered name: Blue Lake Capital Services Pvt. Ltd) and does not provide investment advice. It is solely a mutual fund distribution platform and does NOT offer any kind of advisory, portfolio management, or guaranteed return products. All tools, visualizations, or communications on the platform are for informational purposes only. We act as a facilitator for transactions in mutual fund schemes of various SEBI registered Asset Management Companies (AMCs), through our platform integration with BSE STAR MF.

Investors are responsible for understanding the risk profile of the schemes and making investment decisions accordingly.

Investors are advised to consult their financial advisors to evaluate the suitability of mutual fund products in accordance with their individual risk profile and financial goals.

2. Investment Disclaimer

Investments in Mutual Funds are subject to Market Risks. Read all scheme-related documents carefully before investing. Mutual Fund Schemes do not assure or guarantee any returns. Past performances of any Mutual Fund Scheme may or may not be sustained in future. There is no guarantee that the investment objective of any suggested scheme shall be achieved. All existing and prospective investors are advised to check and evaluate the Exit loads and other cost structures (TER) applicable at the time of making the investment before finalizing any investment decision for Mutual Fund Schemes.